Privacy Policy

What we collect

When you place an order or join the mailing list, we collect:

• Name and email address
• Billing and shipping address
• Payment information (handled by Squarespace — we don't see or store card details)
• Order history
• Browser and device data via cookies

How we use it

To process orders, send confirmations and shipping updates, and, if you've opted in, occasional emails about new drops. We also use anonymised analytics (Google Analytics) to understand how the site is used.

We don't sell or share your data with anyone for marketing.

Third parties

Your data passes through:

• Squarespace — site hosting and payments
• Google Analytics — anonymised usage data
• Royal Mail and courier partners — order fulfilment

Each has its own privacy policy.

Cookies

The site uses cookies for the cart and to understand how people use it. You can turn them off in your browser settings, though some things may stop working.

Your rights

Under UK GDPR, you can:

• Ask what data we hold on you
• Request corrections or deletion
• Withdraw consent at any time (including unsubscribing from emails)
• Complain to the ICO at ico.org.uk

Email hello@valentinealexander.xyz to do any of the above.

International data transfers

Squarespace and Google Analytics are based in the United States. Your data may be transferred and processed there. Both operate under standard contractual clauses and other safeguards that meet UK GDPR requirements.

If you're in the EU, EU GDPR also applies to how we handle your data. You have the right to complain to your local data protection authority as well as the ICO.

Retention

Order data is kept for six years (UK tax law). Email subscribers stay on the list until they unsubscribe.

Changes

This policy may change. The current version is always at valentinealexander.xyz.